Fade By Fame: Driving Local Barbershop Bookings at Scale
How focused local SEO plus performance marketing increased barbershop visibility, retention, and return-on-ad-spend for a growing style destination.
Page 1
Search Ranking
+45%
Retention Rate
5.8x
Ad ROAS
Winning the Search-to-Chair Journey
Fade By Fame needed to improve direct demand capture: people searching near them for barbers were often comparing options and ready to book immediately.
We prioritized page-1 visibility for core transactional keywords and paired it with creative remarketing to keep brand awareness alive between visits.
The result was a faster, cleaner digital path from discovery to booking, especially for mobile users where most appointment intent is formed.
The Competitive Advantage
"This was never just about traffic. It was about turning local intent into repeat appointments and building a system that keeps customers cycling back for their next cut."
Fade By Fame Marketing Team
The Digital Transformation Strategy
Search and Booking Intent Capture
We owned local transactional phrases around the brand and service intent, then aligned on-page structure and local listings so users could quickly identify offerings and schedule the same day.
Email + Meta Retention Loop
Email workflows and Meta retargeting campaigns re-engaged warm audiences with style updates, reminders, and loyalty messaging, directly driving repeat visits and higher client value over time.
The Outcome: Retention and Efficiency Gains
Fade By Fame reached the top of local search for core barbering terms and improved long-term customer retention while scaling ad efficiency to 5.8x ROAS on targeted media.
A mobile-first digital experience reinforced the campaign gains by making the booking journey seamless for users on the go, where most barber search starts and ends.
Barbershop Growth Timeline
Discovery Problem
Fade By Fame had a strong brand but underperformed on the exact terms people used when they were ready to book a haircut or beard appointment right away.
Topical Rankings and Retention Engine
We targeted high-intent queries including 'Inspirada Barber' and 'Barber near me', while building follow-up and retargeting systems to keep clients returning.
Mobile Growth Layer
The website was rebuilt into a fast, mobile-first experience with conversion-first pathways for service discovery, booking intent, and post-visit engagement.
Scale from Returning Clients
Email and Meta campaigns improved long-term value by reinforcing memorable appointments and reactivating lapsed clients, creating a stronger recurring revenue loop.