Lexie's Bistro: Map Pack Rankings and Repeat Customer Growth
How we optimized high-intent local search visibility, layered in retention marketing, and built a custom hospitality conversion platform.
#1
Top Local Map Rankings
42%
Email Open Rate
Surged
Repeat Customers
The Visibility Problem in a Competitive Neighborhood
Lexie's Bistro sat in a crowded dining market where guests make their choice long before opening a menu—they search 'Italian restaurant' and 'restaurant near me' on their phones. We focused on owning those moments first, because that is where table occupancy is won or lost.
To make occupancy less random and more predictable, we paired map optimization with high-intent messaging that emphasized convenience, consistency, and the return-value of dining experiences.
We then combined local map authority with performance email and Meta retargeting so that people who visited the site or viewed ads kept seeing Lexie's Bistro until they booked their next visit.
The Core Pivot
"Visibility without follow-up is just traffic. We needed people to remember the restaurant after they left the map listing and come back for the experience."
Growth Team, Lexie's Bistro
The Digital Transformation Strategy
Local SEO and Map Pack Domination
We optimized NAP consistency, categories, photos, Q&A, and review velocity while refining geo-targeting and keyword clusters around local intent. The result: stronger map placement for high-value commercial terms at close radius.
Hospitality Conversion System
Instead of a stock template, we deployed a fast, single-tenant Next.js site engineered for hospitality conversions: reservation pathways, optimized menu visibility, testimonials, and mobile-first speed to reduce friction at the booking decision point.
The Outcome: Table-Filling, Repeat-First Growth
Within the first cycles, Lexie's Bistro improved local discovery and held stronger map pack visibility while building a direct communication layer between guest touchpoints and repeat visits.
A tighter retention loop through email and retargeting campaigns converted one-time diners into returning customers, supporting sustained table flow and stronger customer lifetime value over time.
Map Growth Story
The Challenge Behind the Door
Lexie's Bistro had demand in the kitchen but weak visibility where diners search first: Google Maps and local intent queries.
Map Pack Strategy Shift
We rebuilt the local SEO stack around hospitality-specific terms like 'Italian restaurant' and 'restaurant near me', and tightened the Google Business Profile footprint for nearby neighborhoods.
Conversion-First Digital Build
A dedicated Next.js website replaced generic templates, making reservations, menus, and social proof load quickly and convert better on mobile and desktop.
Retention Engine Launch
Email sequences and Meta retargeting kept engaged guests informed with new menus, events, and offers, turning first-time diners into recurring guests.