Martha's Cleaning Service: Dominating Local Map Results
How a focused local SEO program lifted Google Maps visibility, improved lead intent, and turned Martha's Cleaning Service into a dependable lead pipeline.
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Local Visibility
High
Intent Lead Quality
+
GBP Clicks
A Local Brand Needed Local Signals
Martha's Cleaning Service had a solid reputation with customers but needed a stronger online signal to capture people searching nearby for immediate help. Generic strategies were underperforming for local service intent.
We rebuilt the account around high-intent terms and local intent behavior, making sure their profile and website were answering the exact questions prospects had in the middle of deciding.
Optimized Google Business Profile visibility became the anchor, while website and citation improvements made the brand consistently available where conversion-ready leads were searching.
The Operational Shift
"We moved from hoping people would find us to engineering every local signal so lead discovery became repeatable and measurable."
Martha's Growth Team
The Digital Transformation Strategy
Precision Local SEO
We built a keyword map around service-intent topics unique to Las Vegas cleaning demand and rewrote local landing patterns to match search behavior, neighborhood intent, and problem-specific language.
Citation and GBP Authority
Directory consistency, business attributes, Q&A structure, and post cadence on GBP were tightened to improve trust signals and increase click-through from maps and local pack listings.
The Result: Consistent Qualified Leads
As rankings stabilized in the top local results, Martha's website moved from passive presence to active lead source, with more people clicking directly from GBP and contacting with defined service needs.
The improved intent signal meant fewer tire-kickers and more qualified conversations, making every follow-up call more likely to convert.
Local Growth Timeline
Search Footprint in a Crowded Category
The team had strong service capabilities but low discoverability for people searching for immediate cleaning help in Las Vegas, especially on mobile.
Hyper-Focused Keyword Capture
We targeted high-intent cleaning service queries around move-out, deep clean, and recurring residential services, aligning content and metadata with what homeowners were already asking Google.
GBP and Citation Hardening
Citations, service categories, photos, and profile fields were standardized across directories and local platforms to support stronger trust and map/organic ranking signals.
Lead Flow Stabilization
The website shifted from a static brochure model to a dependable lead-generation system with clearer service pathways and stronger local proof at each step.